Entrepreneurs contribute to the economy in multiple ways, including innovation and job creation. While motives of individuals to start a business have been intensively discussed in the literature, it is still not clear which determinants drive individuals to transition into self-employment. To explore this research question, a qualitative research design was employed, where semi-structured interviews with twelve entrepreneurs from diverse industries were conducted. Utilizing the Theory of Planned Behavior (TPB) as the theoretical framework, the analysis revealed ten relevant factors that shape entrepreneurial intention. Conceptually, these factors were linked to the TPB determinants: attitudes, subjective norms, and perceived behavioral control, offering a comprehensive understanding of how they interact to form entrepreneurial intentions. The implications of this study are twofold: from a theoretical stance, it enriches the TPB by integrating factors speciic to entrepreneurial decision-making. From a practical perspective, it provides insights for policymakers and educational authorities to foster entrepreneurship through targeted support and incentives. Overall, this study contributes to the broader understanding of entrepreneurial intentions, offering a nuanced perspective on the factors facilitating the decision to start a business.
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